Remember Cecere? The pastry shop that I adore for their absolutely delightful Maritozzo?
After going to the Trastevere branch, I was happy to know that there was a branch nearer to our home in Eur. So Cart and I were there practically each Sunday the past 3 weeks to enjoy their cakes and pastries.
Each time the lady at the counter kept staring at me dubiously. But, you know, after living in Rome for several years, I’ve learnt not to keep it to heart. After all, the important thing is that I get my beloved cream pastries.
Pastries from Cristalli di Zucchero
Anyway, looking through the beautiful pastries, I got enthralled and of course snapped a picture. And as I snapped, the lady looked distastefully at me and told me to stop. She still looked pissed when I said, sorry and walked out with the cakes that we bought.
Children’s chocolate cake from Il Bavaglino
But as we walked out, the more that I thought about it, the more puzzled I got. And I berated myself for not asking, “Why?” Because I never had the same experience with the branch at Trastevere.
It’s not that I’m not looking for a fight, but I really don’t understand. I don’t understand. I don’t understand!
So lets say the biggest reasoning is that they are scared that I could be a potential rival and steal their designs, what could stop an actual rival from going there, buy something, bring it back to the kitchen and try to recreate it from their own kitchen?
Carrot cake from Made Bakery
And I’m not talking only about the small pastry shops, even the big-chain fast food restaurants like Mcdougals are so protective of their menu. A staff stopped me from taking a picture of the huge queue in front of the counter with the reasoning that they are protecting the menu (at least she was apologetic and kind about it)
Maritozzo from Il Cornettone
I like sharing pictures of things that I find beautiful and it’s a plus if it’s food and is delicious. It’s like a word of mouth publicity, no?
Which is why I do not understand why there are still people who still are so protective that their merchandise being photographed (It’s like almost every other month, where ever I go, a shop would do that) But the more I am chided, the less I feel like going there as a customer. But it’s not like they will lose business from one client. And not as if I’m such a femes blogger to make a significant change (kind of tempted to make a flash mob going here with EVERYONE taking pictures) but still …
Someone please enlighten me.