Count the product placements in this music video

Although I’m not a big fan of hers, I’m quite enjoying the new video for Fergie’s newly released song, ‘Clumsy’.

It’s a cute video, with the set looking as if it were from a pop out book – something that I had loads of fun with during my childhood.

Fergie Clumsy

I enjoyed looking at all the details, like the paper clouds going by and the paper trees being knocked down.

But one thing that I can’t help noticing, was the blatant product placement. I saw at least three products in this video :

Fergie Clumsy - Dsquared

1. Dsquared

Dsquared is a fashion label created by two brothers, Dean and Dan Caten.

Fergie Clumsy - Mac

2. MAC Cosmetics

MAC is brand of cosmetics sold internationally, and used by professional makeup artists, models and celebrities.

Fergie Clumsy - Motorola

3. Motorola Handphone

I’m not quite sure which model this is, but seeing the logo, it’s obviously a Motorola

I’ve never seen so much product placement in one music video before, but I doubt that this will be the last. At the top of my head, I can recall a few other music videos.

Christina Aquilera - Campari

Campari in Christina Aguilera’s Candyman.

Nelly Futardo - Promiscuous

Nokia 7370 in Nelly Futardo’s Promiscuous.

Rihanna - Cover Girl

Covergirl Cosmetics in Rihanna’s Umbrella. Coincidentally, Rihanna is selling actual umbrellas.

6 Replies to “Count the product placements in this music video”

  1. Ophelia

    I think that could be it. Air oren is dangerous! Hehehe


    Yeah in movies too! Like charlie’s angels. How is it possible that while the angels are fighting, they could still turn their mobile phone at an angle so you can see the logo? -_-”

    I dont know if the AOL player loads fast. Seems pretty much the same to me. Maybe its the lower bandwidth from lesser people using it? Hehehehe

  2. hey i’m sick too! *cough cough* let’s hope we all get well soon aye? 😉 heh, n i guess the product placements are not having the desired effect on me – i dun even notice them, muahahaha.

  3. You dont even notice them???? *faints* Maybe you block all the products away from your mind, hehehe 😛

    I hope you get well soon. My fever is gone, my flu is almost gone and now i’m left with cough 😀

  4. Hi, I just thought I’d let you know why Fergy has MAC in her video. She is the new spokesmodel for MAC’s Viva Glam line. 100% of Viva Glam profits go to charity. 🙂

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